Media Hog-Wash !!!--- it's all about free Publicity !

After an agonising wait of more than two days five-year-old Prince has been rescued on Sunday evening from the bottom of a 53 feet and 1.5 wide shaft in Shahbad, Haryana
After a long wait for more than two days the "Prince was saved". Well done Indian Media which publicized the matter in such a manner that even the Prime Minister had to step in to ask the Haryana Governement to look into the matter.
Today's Indian Media is aggressive, takes all matters concerning or not cocerning to the normal public, often the half resolved matter which are left after certain days of free publicity. That's wat happened in the case of Reservation or Budhia and many more they raise the issue publicize this and than a sudden break.
In today's enviornment media is really playing an important role by highlighting the issues but it needs to be attended responsibly, many of the matter are publicized in a manner that it lose the real issue behind the much publicized matter.
Take Budhiya's case for example the real issue behind that was that a 4 yr old boy had to take such a bold step putting his life in danger because her parents didn't have the required things to provide him the baisc neccicities. And had to sell him for just Rs 800 or more. But our great media publicized it as a heroic task. Such a horrible face of today's electronic media.
Next in Reservation case the real issue was not that government will implement the bill or not but whether after the 58 yrs of Independence how far the Indian Government has achieved it's goal in making ST/SC empowered. How far these reservation have benefited the socity or is their any need for change and taking America as an example where they have the different kind of policies for the week part of society.
Or the Mumbai bomb blast tragedy , all these ends with only one things a celebrity coming in and making blood donation or making a comment to make people happy or the political parties using this as their agenda for the next year's election.
I really don't know whether Mumbai has mentioned their Mumbaia Spirit or not but one thing is sure India has lost Indianess. The time is now to empower the media so that they can take bold step get the real thing out of the mud. And link this to the general public's life.
Till that time comes stay tuned for more Info or......... which is either bada hi tej channel hain, or aapko raken aage or sabse pahli kabhar... so wait till another such matter comes so that you can enjoy your weekend !
0 Comments:
Post a Comment
<< Home